E&K Academia

Location: Hong Kong

Reports To: Chief Executive Officer (CEO)

Position Type: Full-Time, Executive Level

Purpose of the Role:

The Chief Marketing & Admissions Officer (CMAO) is responsible for developing and leading the marketing, communications, and admissions strategies for E&K Academia, a leading educational institution. This executive role will work to enhance the organization’s brand, design and create a seamless and brand-promised prospective families’ journey through targeted and impactful marketing campaigns and admissions processes. The CMAO will play a crucial role in shaping the institution’s public image, developing channels & partnerships, driving enrolment growth, and ensuring that the organization meets its strategic goals through effective marketing and admissions strategies.

Key Responsibilities:

1. Marketing Leadership & Strategy
   • Develop and execute a comprehensive marketing strategy that aligns with the organization’s mission, vision, and goals.
   • Oversee the organization’s brand positioning, ensuring that all marketing and communication efforts reflect the institution’s values and educational excellence.
   • Lead the creation of multi-channel marketing campaigns (digital, print, social media, PR, etc.) to increase awareness and engagement among prospective students, parents, and key stakeholders.
   • Conduct market research and competitor analysis to identify trends, opportunities, and target audiences to refine marketing strategies.
   • Manage the overall marketing budget, ensuring effective allocation of resources to drive ROI for marketing activities.
2. Admissions Strategy & Enrolment Growth
   • Oversee the admissions strategy, ensuring that enrolment goals are met and that the admissions process is seamless, transparent, and student-centered.
   • Lead the development of admissions marketing materials (brochures, websites, videos, etc.) to effectively communicate the value proposition of the institution to prospective students and their families.
   • Work closely with the admissions team to optimize recruitment channels, including digital marketing, partnerships, outreach events, and high school/college fairs.
   • Develop and implement strategies to attract diverse student populations, with a focus on inclusivity and expanding access to education.
   • Ensure that all prospective student inquiries, applications, and communication are handled promptly and professionally to provide an exceptional customer experience.
3. Digital Strategy & Innovation
   • Lead the digital transformation of the marketing and admissions functions, leveraging data analytics, social media, and SEO strategies to increase visibility and drive lead generation.
   • Oversee the organization’s website, ensuring that it is user-friendly, up-to-date, and optimized for search engines to maximize traffic and engagement.
   • Manage the institution’s social media strategy, including content creation, community engagement, and performance analysis, to build brand loyalty and attract new students.
   • Stay current with digital marketing trends, emerging technologies, and best practices to continually innovate and improve marketing efforts.
4. Stakeholder Engagement & Communication
   • Serve as the primary representative for the institution’s marketing and admissions efforts, building strong relationships with key stakeholders, including prospective students, parents, alumni, faculty, and the broader community.
   • Lead public relations efforts, including media relations and crisis communication, to ensure the organization’s positive reputation in the media and broader educational landscape.
   • Collaborate with other functions to align marketing and admissions strategies with institutional goals and ensure consistent messaging across all touchpoints.
   • Develop and implement internal communication strategies to engage faculty and staff in institutional marketing efforts.
5. Data Analysis & Performance Reporting
   • Develop and manage key performance indicators (KPIs) for marketing and admissions, tracking and reporting on campaign effectiveness, enrolment trends, and student acquisition costs.
   • Use data analytics tools to monitor and improve the marketing and admissions funnels, optimizing for conversion rates and efficiency.
   • Conduct post-enrolment group-led surveys and research to assess the effectiveness of marketing campaigns and the overall admissions process, using feedback to inform future strategies.
6. Team Leadership & Development
   • Lead, mentor, and manage the marketing and admissions teams, fostering a culture of creativity, collaboration, and high performance.
   • Set clear goals and expectations for team members, conducting regular performance reviews and providing professional development opportunities to build a strong team.
   • Ensure the marketing and admissions functions work collaboratively to meet organizational goals and drive enrolment growth.

Qualifications:

• Education:
  • A Master's degree in Marketing, Communications, Business Administration, or a related field is required. A background in Education, Higher Education Administration, or a related field is a plus.
• Experience:
  • At least 15 years of progressive leadership experience in business, channel developments and market expansion, ideally within the education or professional services sectors.
  • Proven track record in developing and executing successful marketing and admissions strategies that drive enrolment growth and brand awareness.
  • Experience managing teams and overseeing both strategic and tactical marketing functions.
  • Familiarity with digital marketing tools, CRM systems, analytics platforms, and student recruitment technologies.
  • A deep understanding of the international school, higher education landscape, including current trends, challenges, and opportunities.
• Skills & Competencies:
  • Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
  • Strong strategic thinking and problem-solving abilities, with a focus on achieving measurable outcomes.
  • Expertise in digital marketing, social media, and online engagement tactics.
  • Excellent communication skills (written and verbal), with the ability to craft compelling messages and present to diverse audiences.
  • Strong analytical skills with the ability to use data to inform decision-making and improve marketing performance.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Creative mindset, with a keen eye for branding, messaging, and content development.
• Personal Attributes:
  • Results-driven and goal-oriented, with a strong focus on achieving targets and improving outcomes.
  • Passionate about education and committed to advancing the mission and goals of the institution.
  • Collaborative, innovative, and able to build strong relationships with internal and external stakeholders.
  • A high level of integrity, professionalism, and ethical conduct in all marketing and admissions activities.

This role is an exciting opportunity for a visionary leader who is passionate about transforming education, driving innovation, and making a lasting impact on learners, educators, and communities. If you are ready to take the helm of a thriving educational organization, we encourage you to apply.